Birrificio Marconi

Visual ID and art direction for the pub Birrificio Marconi in Rome (2016). I've curated everything from the logo to the design of the menus. The pub is specialized in craft beer and the main concept for the brand was to connect people with the process of brewing. The industrial/technical design was the one chosen to bring the customer behind the brewing industry, evocating all the design process that every object in a pub hides. The raw craft paper gives the sense of home brewing inviting the customers to know more about the culture of beer.