Having never exhibited any of my work, I decided to build myself an online presence on Instagram. I studied the competition and planned my account setup accordingly. I familiarised myself with the Instagram Business tools and started collecting data in order to produce and share the best content for my followers. @blackandbeer is an illustration account with a strong focus on pattern design. It was born from my interest in social media and marketing, along with the need to build myself an online presence. I am currently still working on this project and aim to continue expanding on my illustration skills.