The power of design to change “black” perception. After World War I, as women’s social independence continued to evolve, Chanel introduced the iconic Little Black Dress, a fashion statement that still occupies space in women’s wardrobes. Beyond fashion, the colour black continues to be used to communicate prestige and power in the form of logos for brands like Apple, Nike and Chanel. If black and dark themes are regarded with such high esteem in the world of art and design, why then the hypocrisy with shunning and not accepting darker colours in human skin?