Black Lodge Potions website revamp

Black Lodge Potions is an independent brewery specialising in flavoured gins. Their products are inspired by all things spooky; think Twin Peaks, The X-Files, The Outer Limits, and Hammer Horror movies, and you’re about there. While the imagery on the site represented that perfectly, the copy was letting the side down. There were no keywords, the user experience needed to be improved, and the brand story needed to be clearer. I honed in on the idea of the Black Lodge being a real place that had stood for thousands of years, portraying the distillers as mad monks, ghosts, and witches to create a story around the brand that would be engaging, entertaining, and humorous.