BlackBerry - ReRun the Fun

During the summer of 2013, BlackBerry set out to create awareness for their new BlackBerry 10 line up. Inspired by their 'Keep Moving' campaign headline, we developed a dance club where the target group of young professionals would be able to host their own private party. The installation consisted of a set of containers that included a mirrored dance floor, a DJ-booth and a recording studio. The activation took place at several large music festivals across Amsterdam. After the experience participants were given a code which they could enter into a bespoke Facebook app, generating a unique video which mashed together professionally shot clips of the festival with the participants unique content, allowing them to 'ReRun the Fun'.