Blakes Bakery

The logo design focused on integrating traditional and modern essences. A one of a kind logo type by making small revisions, to decrease the descenders to a thin point on the typeface. This offered a contemporary alteration to a classic Serif font to ensure the brand would stand out in a competitive landscape. The concept utilised the ‘b’ as an individual icon, by deploying a circular dot to represent unity, this encompasses the bakery and coffee house as one.