BLEACH APP DESIGN AND DEVELOPMENT:
In response to the selfie trend in 2012, we created Bleach London a photo app. The app features a selfie booth with filters, frames and stickers, downloadable homescreen imagery and a shop. At the time of launch, the app received rave reviews from Grazia, Company, Topshop, Stella, The Evening Standard and Marie Claire and was also voted by Company readers as the top number one insta- need in their Instagram awards. Frequently used by Nicola Formichetti, Lily Allen and Courtney Love - who has her own NIT sticker! The Digital Fairy were responsible for the concept, design and development of the app. You can view some submissions by searching #BLEACHAPP on Instagram.
“The Digital Fairy provides Bleach with a bold and consistently exceptional online presence which helps us to stand out amongst our competitors and interact with our customers which I have no doubt drives sales. Since instructing the digital fairy we now have a proud presence across all the major social networks which displays our work in a strategic and beautifully presented manner. Eve understands our brand 100% and is approachable, responsive and a crucial part of the bleach team.”
– SAM TEASDALE, DIRECTOR OF BLEACH LONDON
Companies
Bleach London
- Hair, Beauty & Cosmetics