Bleedin Hell

I have decided to create a period product brand called Bleedin Hell. When out shopping, I noticed that many supermarkets supplied period brands that looked very similar. The names such as ‘Always’ and ‘Body Form’ did not depict any realness of the pain of periods. The packaging was dark, often floral and discreet. With recent adverts of period pads absorbing blue blood, I thought there is still shame regarding periods. With my brand Bleedin Hell, directed at teens and young adults, I have removed period shame and have shown to buyers that this brand understands the pain of periods. My brand is vegan, organic, chemical free, has fully recyclable packaging and has water-soluble tampon and pad wrappers. I feel that my brand empowers people not to feel embarrassed regarding periods.