Light as a material for Communication.
Blinkers is a young company based in Switzerland that creates smart technological accessories for cyclists.
It's main product collection is a new lighting system that makes the urban cyclist more visible, more predictable and more respected in the road.
By building the next generation of bike lights, Blinkers improves safety on bikes.Their approach is that it’s not about making cyclists more powerful, but about adding extra safety functionalities like turning indicators, a brake light and a laser projector.
Blinkers is the one thing that was missing for cyclists to be safer and to be a natural part of the road.
The result is a very dynamic & fresh visual identity that was developed using light as a material for communication. All graphic development was created around this idea and we were determined to produce very valuable photography to describe the product.
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Client: Blinkers
Art Direction, Brand Identity, Graphic Design & Packaging Design: Creative Affairs
Product Design: Sapetti
Photography: Kiwi Bravo
