A type specimen showing off the Bliss typeface and explaining how it was influenced by 5 fonts: Johnston, Gill Sans, Frutiger, Transport and Syntax. The type specimen is a bind-free 32 page booklet that opens out fully to A1. Each weight of font has its own page to show a range of sizes.
The booklet also has direct comparisons of Bliss against 4 out of 5 of its influences, as well as an A3 poster in the middle of the design. It comes with an envelope which could be used as a self contained mailer for promotional use.