Refreshing the visual identity of research consultancy Bloem Consulting.
Bloem Consulting is a research consultancy that measures social impact. However, the owner also owns a flower shop, which is a unique selling point that perks the interests of her customers.
This was the previous identity that I designed for her. However, she noticed how a lot of her clients were intrigued by the fact that she also owned a flower store and wanted to incorporate it into her brand identity.
Be that as it may, she still wanted a professional clean design that elevated her brand in the corporate space but also has a colourful quirk that displays her love for flowers.
I created an identity built on this idea using geometric shapes to create a floral logo design that can still be used in a corporate industry.