Bloggers 'Summer Passions'

12 months, 6 key influencers. See our blogger’s seasonal content that helped more people across the UK indulge in their passions – from walking breaks, cycling tours, to golf weekends. ISSUE Quality content that can be frequently updated, such as blog or article postings, plays a vital part in our interaction with customers and ranks us highly in search. Through SEO we can attract visitors to our site, keep them informed and drive them to book. INSIGHT Each seasonal change in the UK brings new potential for refreshed Premier Inn content. In our Summer Campaign we harnessed the insight that the summer months bring people out into the great outdoors, which gave us opportunity for new content about walking breaks, cycling tours and golf weekends. IDEA We invited 6 of the UK’s top influencers to blog about their summer passions – walking, cycling, golfing, live music, food and mindfulness - sharing their tips, secrets and of course, their favourite locations. IMPACT A total reach of over 25m, with 28,000 video views on influencer channels,10.2m Facebook impressions (KPI: 13.8m) and 14k Facebook clicks to site (KPI: 60.1k) plus 8.61m Programmatic impressions (KPI: 40m) - driving a 8% uplift in traffic to premierinn.com