Why did you apply to BA (Hons) Design for Art Direction at LCC?
Growing up in a family with 2 generations of engineers and mathematicians, I wasn’t really encouraged to pursue a design degree - especially in a country where creativity is narrowed down to ‘drawing’. However, when it came to choosing my course, I was able to come up with some creative ways to convince my parents to let me move to London and study design.
I had a background in fashion and didn’t want to focus on just 1 creative industry, but instead have multiple options. So, after around 18 months in fashion, I decided to switch my course. Being an active idea-generator and wanting to try a range of activities, BA (Hons) Design for Art Direction fully suited my creative needs and allowed me to build a diverse portfolio of work.
Do you specialise in any particular theme or approach as part of your creative practice?
I’m all about storytelling and thorough research, which I believe makes every project more personal and relatable to bigger audiences. In my second year, I've become especially interested in the advertising industry, and plan to pursue a work placement at an advertising agency in my upcoming year on the Diploma in Professional Studies (DPS).
I believe that no matter of the route I take for DPS, the experience will really make my portfolio more sophisticated and professional, and will help me to become a much more experienced creative.