Bloom Brands Group

In Autumn 2018 I started a new adventure as Creative Manager for this firm that had a significant challenge with its own brand identity despite being very successful building brands for other people. They couldn’t find the right approach, no matter how many designers tried and how many briefs were written. Something was missing. The process started meeting the CEO and founder and the Head of Marketing. The purpose was to get as much information possible and understand what was wrong and what was expected. Then a series of mood boards, all condensed in the one below. We chose the brand colours and the approach this time seemed closer to their expectations. Next, a series of proposals, covering every aspect of the brief given, to conclude the first stage. Everyone was happy, and stage two was about to start. Unfortunately, the project is on stand-by due to some external issues.