Owners of challenger brand, BLOOM Gin, wants to target women aged 25 – 45 with an 8-week lead time
NEED: Client needs a rich consumer brand experience that delivers maximum ROI within its focused female target audience
EXPERTISE: Award-winning Pick Your Own Strawberries pop-up. Ignite conversation through a social media to drive target footfall
VALUE: 38,783 target consumers reached. BLOOM gin becomes the fastest growing premium gin brand later the same year