Bloom & Wild x Boden Spring blooms Tour

It all started with a floral bus run on petal power... Bloom & Wild and Boden teamed up in 2017 for a Mother's Day campaign like no other. Travelling across the Southern part of the UK, the pair teamed up for floral workshops, styling sessions and competitions. The results were: Over 3.9m impressions on social media Over 19k opt-ins Over 4,000 co-branded boxes shipped over 3 weeks nationwide 15 pieces of blogger coverage including Freddie Harrel, Rosie Londoner, Belle & Bunty 10 pieces of press, including Marie Claire’s ‘Fashion campaign of the year’ 5 cities toured with over 45 journalists visiting the bus Over 200 participants in workshops on the bus with over 2,000 people visiting the bus in total