Bloom & Wild x Boden Spring blooms Tour
It all started with a floral bus run on petal power...
Bloom & Wild and Boden teamed up in 2017 for a Mother's Day campaign like no other. Travelling across the Southern part of the UK, the pair teamed up for floral workshops, styling sessions and competitions.
The results were:
Over 3.9m impressions on social media
Over 19k opt-ins
Over 4,000 co-branded boxes shipped over 3 weeks nationwide
15 pieces of blogger coverage including Freddie Harrel, Rosie Londoner, Belle & Bunty
10 pieces of press, including Marie Claire’s ‘Fashion campaign of the year’
5 cities toured with over 45 journalists visiting the bus
Over 200 participants in workshops on the bus
with over 2,000 people visiting the bus in total