In 2012 I was commissioned by BMW to create large-scale animations for their new flagship stores in Paris and London.
The animations were designed as immersive backdrops to the cars in the stores. They were displayed on giant LED media walls covered with etched glass that flooded the spaces with light. The diffused nature of the light meant that the content had to be bold and atmospheric, avoiding the frenetic animation style often associated with LED screens in a retail context.
The inclusion of a 'white layer' on these media walls, as well as the standard RGB, allowed me to achieve soft, pastel tones not usually available on screens like this.