• Integrated Marketing and Advertising Agency

BMW - Become Electric

WCRS teamed up with Mustard Films and Tool to create the world’s first fully interactive 360° film for the launch of BMW’s first electric car, the BMW i3.
The interactive film, shot by Emmy-winning Director Jason Zada, invites users to take a “virtual test drive”, by assuming the position of driver and supporting actor in a dramatic, fast-paced race to save the world.
Shot in 360 degrees and using 360 degree sound, users can interact with the film’s action and book a real-life test drive.