Overview: Festival activation for sponsor, Falmouth University in the form of Boardmasters FSTIVAL Radio. Brief: Festival activation that engages festival-goers and includes students. Content surrounding the activation should be used to engage listeners and promote the university. Assets: Radio show podcasts. Social imagery. Daily asset bank. Artist videos (performance & interview). Aftermovie video. Charlie: Idea conceptualisation. Client, crew & talent management. Brief writing. Story boarding. Creative direction. Asset planning and management.