The challenge was to bring Boden's catalogue business online, enabling their consumers who were mostly using the site on tablets to continue engaging in their existing user behaviour with the paper catalogue, but enriching the experience with additional views, outfit suggestions and the ability to share their favorite pieces to a wider social audience, create shortlists and purchase online.
I was charged with managing the team of one developer and one designer, with a tight turnaround and limited budget. The benefit of working as a small team meant we collectively answered the brief, working in an agile manner creatively problem solving effectively. We worked closely with the client's technology team to ensure smooth implementation into the host site and delivered iterative phases to test with consumers.