Project: 'Diminishing discount' promotion for Boden launched late October 2018
Brief: To clearly communicate an offer of 25% off which would diminish after a few days. Convey a sense of urgency to the customer and encourage them to shop now rather than miss out later.
Tasks included: Idea generation, concept development, presentation, look & feel/ art direction, graphic design, artwork of final assets
Final Assets: Postcard, emails, web banners and social assets