Boden- Promotional Campaign

Creative direction and product styling. Cyber is a term that refers to the days around the shopping period of ‘Black Friday’ and ‘Cyber Monday’ . This is one of the busiest sale periods of the year. This campaign needed presence around this period with a campaign that cuts through all the noise and continues to carry the brand values, showcased across print and digital platforms. This promotion was across all markets US, UK, DE, FR and AUS. One of the most successful promotion to date for Boden.