Body painting for no-smoking campaign (Pfizer)

Artist: Riina Laine Agency: Ahjo Communications (former AC Sanafor) Client: Pfizer This was a non-smoking campaign for Pfizer in Nov 2014 and Jul 2015. The goal was to show the dangers of smoking in a new and shivering way in which the visuality and the storytelling quality were the keys in creating high impact. This campaign was praised internationally - the campaign won Silver Stevie Award at the 2015 International Business awards and it received Honorary Recognition of Excellence at 2015 Pharmaceutical Information Act of the Year. It was also short-listed at SABRE Awards EMEA 2015 and IPRA Golden World Awards.