Body Shop X WWF

  • Sophie Webb

Using a collaboration of an ethical cosmetic company (Body Shop)and an animal welfare group (WWF), it acts as a platform to get the awareness and education that will help prevent unnecessary cruelty to animals. ‘Save your skin, save theirs’ is the slogan for a campaign to protect animals from animal testing. The animals that the campaign would be raising awareness for would alternate over a period of time, educating consumers of the animals that are being tested on.