Boehringer Ingelheim

Specialist pharmaceutical agency, Sudler & Hennessey came up with an ambitious idea for one of their client’s events – this involved an activity where using an iPad app event attendees could drive a bespoke remote control car around a 3×4 metre landscape, with important product messages being delivered along the way via game questions. The Operators worked closely with the Sudler & Hennessey team from concept through to delivery and looked after all aspects of production including app development, model building and electronics. Our hard work was reflected by winning the Silver in the Geoff Brook Innovation Award at the PM Society Awards 2014.