Bonfire campaign South African Communal Cattle Farmers
T-shirt design and fundraising campaign on Bonfire for Ashell Maenetja, a young agriculturalist and communal cattle farmer in Limpopo, South Africa, who is very keen on building, supporting, and strenghtening his local cattle farmer community.
I've designed the T-shirt in cooperation with Mike Hansen from Ozark Akerz Regenerative Farm who provided the cattle image, and managed the campaign on Bonfire in cooperation with Ashell Maenetja.
Thanks to the campaign Ashell could start his own business as agricultural advisor. In the meantime he also got farmer support from the South African department of agriculture and was nominated for the Limpopo Province Agricultural Youth awards 2024.