BRIEF
Create a juice brand that conveys an organic, fresh, energetic, and trustful image.
INSIGHT
Fresh juices are a great medium to boost people's energy levels. The consumption of organic products contribute to a healthy life.
SOLUTION
An organic brand which utilises local products to elaborate its juices. The brand name ‘Bonjour mon-jus’ translates from the French as ‘Hello my-juice’. It is a personal and inspiring statement, one of the first things you can think of when you wake up ‘enjoy a fresh juice and fill yourself with positive energy’. ‘Bonjour mon-jus’ was also inspired by the smiles of people when exchanging a warm greeting.
The bottles are made of recyclable glass and the bags of hessian and jute materials which allow the client to reuse them. You can show up to the store with your empty bottles and ask the friendly staff to refill them at a very convenient price.
The brand is a conception of pure freshness, organic products, healthy living, care and personality.