Boodles Christmas 2016

As part of the wider Christmas 2016 campaign, Boodles asked Construct to come up with art direction ideas for their winter catalogue that would tie in with the concept of celebration. I came up with a concept around the idea of Christmas presents and their packaging and the ondulation of ribbons. The palette was kept in line with the Boodles brand, but adding enough secondary colours so it could work for the men’s collections as well.