BookTrust – brand identity

    Visual identity
    The BookTrust logo represents a step-change in the expression of the brand. A new strapline ‘Inspire a love of reading’ focuses the brand proposition and the B/heart symbol is a strong signifier of the emotional impact that words can have.
    Brand assets
    The symbol is used as a flexible brand asset containing illustration to boost recognition of the brand.


    • Red Stone

      Red Stone

      • Design

    Project Tags

    • Brand Guidelines
    • Branding
    • Graphic Design