BookTrust – brand identity

Visual identity
The BookTrust logo represents a step-change in the expression of the brand. A new strapline ‘Inspire a love of reading’ focuses the brand proposition and the B/heart symbol is a strong signifier of the emotional impact that words can have.
Brand assets
The symbol is used as a flexible brand asset containing illustration to boost recognition of the brand.

Project Tags

Companies

  • Red Stone

    Red Stone

    FollowFollow
    • Design

Inspired by this project? Showcase projects you’ve worked on and inspire other people.

Post your project
Red Stone
An independent creative agency based in London