BookTrust – brand identity

Visual identity
The BookTrust logo represents a step-change in the expression of the brand. A new strapline ‘Inspire a love of reading’ focuses the brand proposition and the B/heart symbol is a strong signifier of the emotional impact that words can have.
Brand assets
The symbol is used as a flexible brand asset containing illustration to boost recognition of the brand.

Project Tags


  • Red Stone

    Red Stone

    • Design

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Red Stone
An independent creative agency based in London