Bookwitty

Agile designs for a modern book startup.
Bookwitty is a place to discover personally recommended books from all over the world, with free shipping to your door. The website focuses on the long tail end of the book industry, which means the 98% of books that don’t make it onto the bestseller lists and don’t find the right audience because of how the industry is structured. Bookwitty helps each book find its niche, and each niche find its book by recommending books around any number of topics.
Check out their website here.

We’ve collaborated with this startup since it was just an idea. Through every step of its evolution, our design process had to be agile to pivot with the team as they laid the bricks of the project’s foundation. In launching their brand, Bookwitty wanted to showcase its unique approach and philosophy when it came to the book industry. Bookwitty is an international community, where users can discover new books in any language, from any author covering any topic. So how do you help a brand stand out in an environment cluttered with competing book e-commerce websites?

 
Bookwitty’s modus operandi blends traditional reading values, with a more digital lifestyle. We got inspired by these two poles when creating the brand’s visual universe.  So we mixed together elements found in the layout of a book or a magazine for example with the grids and guidelines of an online website. Our pastel color palette paired with graphic illustrations served as a way to elevate and complement the content. The audience interaction with the Bookwitty website needed to be seamless and inviting for the user to discover new content, but also want to create their own.
Bookwitty’s universe is made up of several fragments: a customer-facing website and mobile application and their subsequent original content offering, e-commerce packaging and merchandise collection; a B2B offering and its accompanying content marketing efforts. Finally, we designed Bookwitty’s offline iterations, including stands at different global book fairs, which allowed for users to experience the visual universe IRL.

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