For the BootWash logo, I wanted to go for something clean and self-explanatory as the product its self it not complex, it’s simple yet in demand in the building sector. The bottom part of the logo has blue typography to represent water, the swoosh gives insight into the product. The black box it sits in represents the product itself which has a distressed effect as the product is not a clinical one. There is also a footprint on the typography to reinforce what the product does. I designed a responsive website for the product where customers could find additional information and purchase the product.