Borg & Overström designs and manufactures premium water dispensers and sells them through distributors globally.
I’ve worked with Borg & Overström as their retained copywriter since 2018. During this time, I've helped them evolve and document their tone of voice and guide their content strategy to align with the broader business strategy.
Working with their marketing team, I've produced a wide range of content, including thought leadership articles, product brochures and launch collateral, email updates and newsletters, and resources for the sales team.
“Rachel has provided the structure, and given clarity, to enable us to deliver professional and meaningful content. Her clarity of vision, insight from experience and forward-thinking methodology has been a game-changer for Borg & Overström’s social media presence and article writing.”
- Richard Dunham, Marketing Director Borg & Overström
Work examples:
- https://www.borgandoverstrom.com/en/p/tap-systems/t1/
- https://www.borgandoverstrom.com/en/blog/what-is-desalination/
- https://www.borgandoverstrom.com/en/blog/t2-nearshore-supply-chain/
- https://www.borgandoverstrom.com/en/blog/sustainable-for-a-healthier-planet/
- https://www.borgandoverstrom.com/en/blog/hydration-questions/
