Bottom Fish London

It's Wall Street in New York and it's Bank in London. There's a very distinct culture associated with the finance world of any major city, and Bottom Fish wanted to playfully embody the insider-jokes of this world in a fashion accessories brand. Intended to provide ties, and eventually socks, shirts, and other dress-wear for the well-humored accountant, this start-up didn't end up launching. However, inspired by annual reports and power point presentations, we designed the core brand elements and the first collection of ties.