Boulange

Concept A brief I set myself to design a front cover and page spread for a fictional lifestyle magazine that centres on food, lifestyle and culture. Strategy My brother is a pastry chef and I spent the afternoon taking photos of him making Kardemummabullar, a white boule loaf and filter coffee, and directing how these elements might look in a magazine similar to Cereal, Kinfolk or Drift. With stories and interviews on fashion, food and culture, Boulange takes inpiration from all three.