Bounty-gate, the most annoying campaign ever...

Following on from the fury and backlash of 2018, AMV BBDO doubled down on Bounty in 2019, adding Bounty bars to the first and second day of the Celebrations calendar. Not content with one act of defiance, we also responded to peoples furious comments on social with even more antagonistic, illustrated replies. The result, a wildly successful viral campaign with 100m organic impressions and 90k more calendars sold. 'Bounty-gate' reached people through digital publications like Ladbible, as well as through traditional channels, like; This Morning, Radio 1.