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Bowmore Whisky wants to launch 2 new SKUs through European Travel Retail

NEED: The brand needs to engage, educate and encourage trial for retention at targeted points of purchase

EXPERIENTIAL: We create an interactive blindfolded experience focusing on key ingredients from Black Rock and Gold Reef whiskies

VALUE: The KPIs for ROI have been set, the campaign is on going and due for final evaluation in Q3 2014

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