BRAIN TUMOUR CHARITY - MINDPONG

  • Natalie Lennartsson
Winner of the Ocean Outdoor Awards in 2013, MindPong is a two player game based controlled by thought alone using EEG technology.

The game was set up on big, digital outdoor screens and anyone could play for a donation of £1. Volunteers from the charity were also on hand to talk to anyone who wanted to learn more.

It was launched at Westfield in London, with teaser posters running the week before. It then went on to appear at Google IO, IPM Digital Disrupt and the Nine Worlds Conference.