Brand Awareness and Web Design for Musician

Shortly before the release of his acclaimed EP ‘True Stories,’ I collaborated with Charles Dixon to facilitate the installation of his personal website and digital merch sales. Using a variety of tools including SEO, Digital Advertising and industry networking, Charles Dixon’s brand saw an uptick in growth after utilising the basics of key Brand Awareness techniques. During the installation of Charles Dixon’s personal site, I frequently met with the up and coming musician to consult on business affairs centred around Charles’ digital presence. I directed and consulted Charles on key brand awareness techniques and marketing methods in relation to website traffic, digital security and merchandising growth opportunities. Using the WordPress.org CMS as a basis for this custom built site made with Elementor, I led the WordPress Installation & Web Design project from start to finish. Working closely with Charles Dixon to continuously add content and make amendments to suit the artists specifications, the finished project is a versatile, interactive site that includes tour dates, streaming information, key brand awareness techniques and hyperlinks directing visuals, social media and merchandise.