A Lyric Hammersmith & Filter Theatre joint touring production of A Midsummer Night’s Dream by William Shakespeare. We were commissioned to design, art direct and implement a campaign package that appealed to a UK wide audience. Dynamic with a sense of fun the actor playing the character Oberon was chosen to be the focus. Using props from the show and working closely with photographer Jay Brooks as well as the actors and marketing team at the Lyric a memorable promotion was achieved.