Brand Development

Substantive are a research company working in the financial sector. Leopold were commissioned to update their online brand presence using a more expansive colour palette, font exploration, brand personality and bold imagery. Brand iconography and logo simplification were also required to provide a visual tone of voice across all social media platforms and a daily newsletter. The extent of this project was defined by stages with the next stage set to encompass the company guidelines, brand book, internal templates, video content, client login capabilities and an extensive image bank.