Brand Identity

T is start up business in Europe. They have a small selection of blends, mostly targeting young adults with a busy life. I was one the lead designer on this project for a period of two months, from original concepts to design applications, I had the opportunity to create a flexible, strong and fresh identity to be implemented across various media including, but not only, packaging, web and strategy. The strong black lines element of the brand is a graphical representation allowing this product to stand out from others on shelves. Front shortening the ‘tea’ word, to a clean herbal illustration, all other design elements have been carefully selected to push a quick pick once in store.