Brand Identity: Digi Gov Expo

Digi Gov Expo combines four established exhibitions into one larger expo. The brief was to establish a new umbrella brand with each of the four exhibitions becoming major themes of the expo with theatre content for each, featuring leading industry speakers. As each event had its own existing customer base, it was important to bring the brands together in a unified look, whilst strongly retaining an element of their original look and feel. I achieved this by having a colour for each that would be used in the main colouring of each brand and the background creative and replacing the original font with that of the chosen umbrella brand. I altered the font to incorporate the coloured digital square and 45 degree angles which complimented the squares and could be used in design elements such as the background creatives.