Brand Identity for bookkeeping company

Boost Bookkeeping & Accounts Ltd were looking for a complete refresh with new branding, as well as design a new website. The company was expanding its services to include payroll, so two logos were required that would compliment each other but also work as individual identities. Working with the client, we agreed on a simple yet striking colour palette and chose a sans serif font that brought a sense of modern style to the overall concept. The logomarks integrated a paperclip, merging it with the initials of each brand name, so creating a subliminal link to efficiency and organisation. We then created a one page scrolling website that allowed the two logos to co-exist without being overly cluttered. The information included is minimal and straight to the point, allowing the user to fully understand the company's services without getting bogged down in overly complicated design.