Brand Identity for Janet Lee Lifestyle & Wellness

  • Karen Dahlquist

Janet Lee is a well-known raw food chef and instructor in Arizona. She wanted to create a visual identity that was demonstrated to her clientele that she offers a more expansive coaching experience: body, mind, and spirit. The result was a modern, clean logo that mirrored in a super abstract and simple way the “J” and “L” in her name, crowned with a 3-leaf motif to represent body, mind, and spirit. Leaf green was used along with some other bold, vibrant, colors pulled directly from raw superfoods. An exciting result was when she posted her new brand identity, her feed literally exploded with feedback - more than she had ever seen before.