Concept
KALAHARI is a publishing house that helps independent travel writers share their stories with a wider audience.
It obtains its name from the Kalahari desert in Botswana, Africa, which is also a natural habitat for the meerkat - a lively and curious animal.
The target audience for the books published by KALAHARI is the adventurous 20s crowd as well as seniors that have the time for various adventures and enjoy nature. KALAHARI aims to share the adventure stories of any traveler through its online e-book platform. It therefore serves as a major source of inspiration for anyone planning their next unique adventure. The brand identity has been developed in such a way as to reinforce the fun nature of this publishing house brand. The images, fonts and colors selected for the brand also aim to convey the message of the fun and nature-loving KALAHARI brand.