Brand Identity for Office for Veterans' Affairs
A vibrant and emotive brand which smashes stereotypes and recognises the unique contribution veterans make to society.
The Office for Veterans’ Affairs was set up in 2019 and aims to make the UK the best place in the world to be a veteran. They needed a brand identity to help unlock their ambition and build brand recognition. The brand needed to resonate with their staff and partners as well as the veterans they support.
A vibrant and emotive brand was developed which smashes stereotypes and recognises the unique contribution veterans make to society. Photography and bright block colours give the brand a modern and engaging look, while simple icons, textured typography and a unified tone of voice all bring a human touch.