Brand Identity for Tally's Wardrobe Fashion: A High Street Fashion Ecommerce Brand

After I got on a discovery call with the CEO of Tally's Wardrobe Fashion about their brand identity redesign project, I could deduce from their brand story and ethos, the reason why they needed a redesign of their logo and how much it would help them stand out in the crowded marketplace. With that in mind, I compiled and sent the creative brief to my design team. From the initial prompts, we brainstormed and designed a couple of brand identities which we presented to the client, which we then had to go through a couple of iterations before we got the perfect brand identity our client wanted. Enjoy the presentation...