Brand Identity & Packaging Design for Artisan Chocolate Brand Molekül

Created by a Turkish chemical engineer with a lifelong passion for chocolate, Molekül brings together precision and indulgence to craft luxurious, guilt-free treats from only the finest organic, plant-based ingredients. The brand identity and packaging design reflect Molekül’s essence: "crafted with precision and engineered for pure indulgence." Subtle molecular references in the logo and a flavour-inspired colour palette set the tone. Hand-painted watercolour textures inspired by chromatography capture the fluid artistry of chocolate making, with a gentle reference to chemistry. The end-result is a visual narrative that balances craftsmanship, precision, and indulgence, inviting chocolate lovers to savour vegan chocolate with brand touchpoint.