Brand image redesign of Patch&Pieces London.
Brand image redesign process of the Patch&Pieces agency in London. I show you the work process from the previous image, the references provided by the client, the first discarded sketch and intermediate stages of the process. The client wanted to highlight their craftsmanship and attention to detail and the importance of culture and research in their processes. A way of working with which I completely identify.
Some references that were sent to me had to do with manual work, craftsmanship and attention to detail (and this is one of my professional values). They wanted to recreate the builders of the Ark of the Covenant but with freshness and imagination.
They sent me a very simple sketch and with that and the reference photographs I started to build the image as if it were a 13th century woodcut. Although this sketch was a fun design, we agreed that it might not be what they were looking for and we discarded it.
Then, based on the sketch that had been sent to me, I began to draw to create the two characters and surround them with symbols of craftsmanship, culture and research.
You can see the result on the home of their webpage https://www.patchpieces.co.uk/
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Project Tags
Companies
Patch & Pieces
- Design