Brand Licensing Europe is one of the reasons My Icon Story is where it is today. It's where we started our relationships with Natural History Museum, Swizzels Matlow Ltd and NYC to name a few. So we were honoured to help celebrate BLE's history by designing icons to tell the story of the expo's growth and success as one of the most important events in the Licensing calendar! From a conference room in the Landmark Hotel to this year opening their doors at ExCeL London.